Case Study
Radiance Psychological
Services
Brand identity built from scratch
for a new psychology practice
Deliverables:
• Logo design
• Brand palette & typography
• Business cards
• Website design
• Branded products
THE RESULT
A practice launched with a complete identity that communicates trust at first glance — exactly what a therapist needs to turn a stranger into a client.
THE CHALLENGE
A new psychology practice needed a complete brand identity with nothing in place. The brand had to do what a therapist's reputation does in person — make someone feel safe enough to reach out — before a single appointment was booked.
THE APPROACH
The client had a deep connection to Florida and the ocean, so the color palette drew from that world: coastal light, calm water, open sky. Those personal associations became professional ones — grounding and trustworthy, translating cleanly from a business card to a website.
The logo went through several rounds of refinement, each revision moving toward simplicity. In mental health branding, restraint is the message. The identity was then extended across every touchpoint so the experience felt like one cohesive brand.
