Hi! I’m Sam,

I'm a graphic designer and marketing creative with nearly 30 years of experience helping businesses build brands that feel clear, cohesive, and professional without feeling stiff.

My background spans brand identity, print and editorial design, social media content, newsletters, marketing collateral, and logo design. I've worked across industries including food & beverage, real estate, wellness, and lifestyle. As a longtime business owner myself, I understand what it takes to wear every creative hat at once.

For over 18 years, I co-owned and operated a restaurant in Mesa, Arizona, where I served as the sole creative and marketing director, managing all branding, social media, digital content, promotional materials, and community presence from the ground up. That experience gave me a deep appreciation for the relationship between a business and its community, and the role consistent, thoughtful marketing plays in building that connection.

Today, through my studio Ponce Design, I work with small and service-based businesses to build brands they're proud of from logos to marketing materials, and everything in between.